ASOBIMASU™ is a clothing brand with its designs inspired by Japanese (pop) culture. Asobimasu is a verb in Japanese and may be interpreted in various ways. Depending on the context it can mean the following: ''to enjoy oneself, or having a good time.'' ''To play.''
We wish to bring the feeling of when you are having a good time back in our designs that's why we chose Asobimasu as our brand name, and also to remind ourselves to keep enjoying what we do.